Travel45.6M organic views & 30K subscribers in 60 days
34M
Total views7.7M
Total views3.05M
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Where we started
Halfday Travel partnered with Social Alchemy at the start of 2026 with a simple goal: build an audience of travelers and find creative ways to demonstrate the value of their best selling travel bag through content people actually want to watch.
How we helped
Most luggage brands talk about features. Together with the Halfday team, we focused on where the bag could take you. Because that's what travel is all about.
To bring that idea to life, we launched two recurring content series. The first explored popular destinations through extreme budget challenges, showing viewers where they could travel and what they would pack in a Halfday bag. The second was a man on the street bag swap where participants traded their current bag for a Halfday bag, only to discover they were also receiving a plane ticket leaving the next day.
Series 1: Budget destination challenges
17.1M
Series 2: Man-on-the-street bag swap
Strangers traded their bag for a Halfday bag then found a plane ticket inside, leaving the next day.
10.5M
8M
Results
Snapshot
45M
Total Views
30K
Subscribers
10K
Followers
The result was over 45 million views and more than 30,000 subscribers on YT and over 10K followers added on TikTok in less than 60 days, turning a new account into one of the fastest-growing travel brands on social.
YouTube Shorts
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