Food & BeverageHelping BERO nail TikTok
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“Ari and his team have been instrumental in translating what makes BERO distinct into TikTok content that actually performs. They move fast, get deeply hands-on, and understand how to shape creative that earns attention and builds brand momentum, not just views for the sake of it.”
John Herman
CEO & Co-Founder, BERO
The story
A month after launch, BERO brought in Social Alchemy to help create content that could both drive brand awareness and reinforce key brand narratives.
What we did
With the help of Jackie and John we started by repurposing existing assets from Tom's appearance on the and footage from BERO's launch event. The goal was simple: tell the story behind the brand and give consumers a behind-the-scenes look at its launch.
Those videos generated over 1.7 million views, and one quickly became the top-performing ad in BERO's ad account.
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Following that success, the team expanded our role to help showcase what makes BERO special: an exceptional product and a passionate community led by Tom.
Blind taste test series: BERO vs a leading national beer brand
To prove product quality, we created a blind taste test series in New York bars. We asked beer drinkers to choose between BERO and a leading national beer brand. Most participants chose BERO. Only afterward did we reveal that it was non-alcoholic.
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The series generated more than 850,000 views across TikTok and produced some of BERO's highest-performing ads for driving product trials. Several of those ads remain active today.
We also created a series featuring Tom responding directly to comments from the BERO community. These videos helped strengthen the relationship between the brand and its audience while highlighting how personally invested Tom is in the people supporting BERO.
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Overall, we helped BERO launch their organic TikTok presence by combining storytelling, product proof, and community engagement, generating millions of organic views and creative that translated into top-performing paid ads.
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