Pet Supplies1.8 Million Views with Dog Bowls
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Total views493K
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Where we started
Barkley's Bag came to us with a challenge many emerging brands face.
They had an exceptional product, but no clear way to stand out on social media.
Their raw dog food is made with high quality ingredients, doesn't make your fridge smell, and has earned a passionate customer base. But like many consumer brands, they needed a repeatable content strategy that could introduce the brand to new people while showcasing what makes the product special.
How we helped
So we built two content series for them.
The first was a concept designed to make product education entertaining.
Instead of talking about ingredients, we showed them.
We created a series built around the question: "What if I made a ___ dog bowl?"
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Dubai Chocolate. Matcha. Ice Cream Sundaes. S'mores. Birthday Cakes. Coffee. Whatever the concept was, the goal was the same.
Take a familiar food that people already know and recreate it as a Barkley's Bag raw dog bowl using their ingredients.
The format gave us a simple but powerful way to demonstrate the quality, variety, and versatility of Barkley's products while creating videos that felt entertaining enough to earn attention on their own.
Snapshot
1.8M
Total Views
993K
Organic Views
493K
Organic Views
Over the first three months, the series generated more than 1.8 million views across Instagram, TikTok, and YouTube.
More importantly, it gave Barkley's a repeatable content engine that consistently showcased the product while introducing the brand to thousands of new dog owners.
Want results like Barkley's?
Tell us about your brand and we'll show you exactly how we'd grow your channels: strategy, production, and the lot. You'll leave the call with a plan.
